Keeping up with Microsoft in the “Rapid Release” Era

Collacrity was formed to help clients optimize their use of Microsoft collaboration technologies. In a cloud-first world, the flow of innovation from Redmond has never been faster, and many organizations are having a hard time keeping up in Microsoft’s “Rapid Release” era.

The talented Barb Levisay recently wrote an article for Redmond Channel Partner magazine highlighting this challenge and examining how Microsoft partners are keeping up with the furious pace. ¬†Collacrity’s Mike Gilronan was quoted:

“I don’t think you can ask your average network administrator to be well-versed on every component of Office 365 in a way that’s going to meet all their constituent’s needs. To have advisers at their disposal, to be able to bounce a question, or get some advice about direction, timing, priorities, I think is a very valuable role for us as advisers.”

“I think we’re being asked to be better advisers than we’ve been before. We can take a more holistic view, and invest the time to get direct context around that client’s business problem, their organizational dynamics, the seasonality of their business, the people dynamics. Microsoft is taking on more of the technology work, and leaving us more of the advisory work. That evolution is happening. The need for capabilities to stack and rack solutions in a client’s datacenter has eroded really fast. If you’re not prepared to take that step into being an adviser, it’s going to be a real challenge.”

The article is insightful for partners and Microsoft customers alike, and includes trenchant quotes from Naomi Moneypenny, a stalwart in the SharePoint community, and other entrepreneurs deeply integrated with and passionate about Microsoft.

At Collacrity, we’re thinking about this in order to be able to guide our clients, and welcome your feedback on ways that we can continue to add value. ¬†Recent clients have requested everything from roadmapping and prioritization across the O365 suite to delivery of solutions aimed precisely at core collaboration scenarios, like intranets and enterprise social networks.

Collacrity will keep thinking (and speaking, writing, and learning) about this so that you don’t have to. Thanks for reading.

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